Personas in Practice
What they are
How to make them
How to use them
Some pitfalls
A fictitious character which can stand in for certain of the users or stakeholders of a product or service during development.
What aspects make up a Character?
Demographic details
Personal details
Attitudinal and/or cognitive detail
Goals and motivations
Behavioral details
How to make a Persona
Collaboratively
Self-critically
Iteratively
Personas in Use
For Team Communications
In Scenario-Based Design
In Product Management
Personas as Team Communications
Shared Creation
Democratic
Exposes Assumptions
Persona Posters
User-story Context
Humanizes End-Users
Personas in Scenario-Based Design.
Persona + Scenario = Idea
Personas in Product Management.
Journey Mapping
Stages
Pain Points
Further Research
Further Improvement
Personas Imperfect
Not a substitute for usability testing
Persona Creation can be manipulated
Personas can be stereotypes too easily
Only as good as the team's research
Usefulness scales with the team's empathy
